The Adidas Yeezy 700 is not just a sneaker; it’s a cultural phenomenon. A collaboration between Adidas and Kanye West, the Yeezy 700 has redefined the world of high-end streetwear. In this comprehensive guide, we delve deep into the Yeezy 700’s design, its various iterations, its impact on fashion and sneaker culture, and practical tips for purchasing and caring for these iconic shoes.
Genesis of the Yeezy 700
The Collaboration that Changed the Game
The Yeezy 700’s story begins with the collaboration between Adidas and Kanye West. West, a rapper, producer, and designer known for his eclectic and often controversial style, brought a unique vision to the sneaker world. His partnership with Adidas, announced in 2013, was a significant moment in fashion, blending high-end design with streetwear.
Design Philosophy and Initial Reception
When the Yeezy 700 launched in 2017, it departed from the minimalist design of earlier Yeezy models. The 700 embraced a chunkier, more retro aesthetic reminiscent of the ’90s. This “dad shoe” trend was initially met with mixed reactions. However, the bold design, featuring a multi-layered upper with a combination of suede, leather, and mesh, and its distinctive chunky midsole, soon won over skeptics.
Evolution of the Yeezy 700 Series
The Yeezy 700 V1: The Original
The original Yeezy 700, known as the V1, set the stage for what would come. Released in the “Wave Runner” colorway, its vibrant mix of teal, orange, and grey, combined with reflective detailing, was striking. The full-length drop-in Boost midsole, a signature Adidas technology, ensured comfort without compromising style.
The Yeezy 700 V2: A Refined Take
Following the success of the V1, the Yeezy 700 V2 arrived. Retaining the silhouette’s general shape, the V2 introduced subtle changes. It featured a more cohesive color scheme, usually in muted tones, and a refined design with less layering on the upper. The V2 also maintained the Boost midsole, continuing the line’s commitment to comfort.
The Yeezy 700 V3: A Futuristic Approach
The Yeezy 700 V3 represented a significant design shift. Doing away with the Boost midsole, it introduced an EVA foam midsole. The upper was dramatically overhauled to a more futuristic look, utilizing a monofilament-engineered mesh base with RPU overlays. This iteration was more affordable, too, broadening its appeal.
Cultural Impact and Influence
Fashion and Streetwear Integration
The Yeezy 700’s influence extends far beyond the sneaker itself. It has played a pivotal role in popularizing the “dad shoe” trend in high fashion. Luxury brands began embracing and reinterpreting this aesthetic, signaling a shift in high-end fashion trends.
Celebrity Endorsement and Media Attention
Kanye West’s star power and the extensive media coverage of his designs have made each Yeezy release an event. Celebrities and influencers sporting Yeezy 700s have fueled the hype, making them a staple in street-style photography and social media.
Influence on Sneaker Culture
The Yeezy 700 series has had a profound impact on sneaker culture. It’s a testament to the power of collaboration between a global brand and a creative artist. The blend of innovative design, comfort, and exclusivity has set a new standard in the sneaker world.
Purchasing and Caring for Yeezy 700s
Authenticity and Avoiding Counterfeits
With popularity comes the risk of counterfeits. Ensuring authenticity is crucial when purchasing Yeezy 700s. Buyers should only use reputable retailers or verified secondary markets. Checking the materials’ quality, the colors’ accuracy, and the packaging details can also help identify genuine pairs.
Care and Maintenance
Regular cleaning and proper storage are vital to keeping Yeezy 700s in top condition. Avoid harsh cleaning chemicals and use a soft-bristled brush for the upper. Keeping them away from direct sunlight and in a controlled environment will preserve the colors and materials.
Resale Market and Investment Potential
Yeezy 700s, like many high-end sneakers, can be a significant investment. Limited releases and exclusive colorways are often appreciated. Staying informed about market trends and upcoming releases is crucial for those looking to buy for wear and as a financial investment.
The Adidas Yeezy 700 series represents more than just a sneaker; it’s a symbol of the intersection between high fashion and streetwear, the influence of celebrity in the fashion world, and the evolving nature of sneaker culture. From its controversial debut to its current status as a coveted item, the Yeezy 700 continues to captivate sneaker enthusiasts and fashionistas alike. Its blend of retro and futuristic, comfort and style, exclusivity, and mass appeal make it a unique and significant chapter in the history of footwear. Whether you’re a collector, a fashion enthusiast, or just someone who appreciates a well-designed pair of sneakers, the Yeezy 700 series offers something for everyone.