The popularity of social media has transformed the way various industries function. Social media has created a vast impact for all, from product to service-based industries to service-based businesses. The event industry is seeing the utmost change among all the sectors going through a complete transition.
Events are renowned for their social impact. Attendees, volunteers, speakers, guests, and sponsors create an experience. It is easier to maintain engagement during in-person events. However, virtual events need physical proximity, making event engagement challenging.
Event hosts are developing creative ways to boost event engagement and generate audience interaction during virtual events, such as utilizing the power of social media by including Social Media Walls to display engaging social content.
To understand how to add a social wall to popular virtual event platforms, let’s dive in further.
Steps To Add Social Wall To Virtual Event Platforms
Adding a social wall to a virtual event platform typically involves the following steps:
Choose a social wall provider.
The first step to creating a social wall for your virtual events is to find a tool that caters to your needs in aggregating your social content.
Numerous efficient tools exist in the market that empowers users to gather social content from top social media channels using various sources like hashtags, user handles, user mentions, etc. These tools enable users to create a captivating feed of collected social content and showcase it on digital screens.
Create an account and set up your social wall.
Once you’ve chosen a provider, create an account and set up your social wall. To make a social wall, choose a social media channel and connect your account to fetch the content through your selected source, like hashtags, user handles, user mentions, or stories.
After collecting and compiling the content into a feed, you can display the social wall on any digital screen. Now choosing an effective social wall tool is essential because an efficient tool has more options to help you improve the overall look of your social wall.
Customize your social wall by editing the theme, font, and colors, and your social wall is ready to be displayed.
Embed your social wall on your virtual event platform.
The next step is to embed the social feed into your virtual event platform. Most social wall providers will provide you with an embed code that you can use to display your social wall on your virtual event platform.
Copy and paste the code directly into the appropriate section of your platform. Once you have done this, your social wall should be visible on your virtual event platform.
Social walls are a great way to promote conversation and interaction among event attendees. When attendees see their social media posts displayed on the social wall, they are more likely to engage with others, creating a sense of community.
Test and monitor your social wall
Before your event:
- Test your social wall to ensure it’s working correctly.
- Stay sure of the social media platform you want to use to create your desired social media wall – Instagram or Twitter.
- During your event, monitor your colonial fence regularly to ensure it displays the content you want and to moderate any inappropriate or off-topic posts.
Importance of Social Walls During Virtual Events
In the age of virtual events, we cannot overstate the importance of having a social wall. Having a visual display of user-generated content from various social media platforms like Twitter, Instagram, Facebook, and LinkedIn can be advantageous for any event.
By aggregating and displaying social media content, a social wall can create a sense of community among attendees, increase engagement, and add an element of excitement to virtual events.
A social wall provides substantial benefits, including increased audience engagement, a broader reach, and a platform for event attendees to share their experiences.
Social walls allow attendees to share their experiences with their networks, increasing the event’s reach and visibility beyond the immediate audience. Moreover, this increased exposure can result in new leads, opportunities, and, ultimately, more revenue.
They also offer an opportunity to measure the success of an event. By tracking social media engagement, event organizers can gauge how attendees interact with their content and make data-driven decisions for future events. We can use this data to optimize event content, enhance attendees’ experience, and drive business growth.
In conclusion, we cannot overstate the significance of social walls for virtual events. By promoting engagement, increasing reach, and providing valuable data, social barriers can add value to any virtual event.
As virtual events become more prevalent, event organizers should consider adding a social wall to their arsenal to create a more engaging and interactive event.