“Furniture Market size is valued at around USD 609.7 billion in 2019 and will exhibit a growth rate of over 5.4% from 2020 to 2026.”
This market stat around the furniture industry is encouraging, and all eCommerce businesses should take note.
Now, eCommerce businesses need to create a strategy that would help them boost their business sales.
And here we are with one such brilliant marketing strategy.
eCommerce Marketing Strategy For Furniture Brands
Offer Better 3D Product Visualization.
Furniture stores that want to offer customers a seamless online shopping experience must use various methods to display their products online accurately. It is where 3D product visualization and augmented reality (AR) come in.
Customers can view a digital representation of a product without visiting a physical store using 3D product visualization and augmented reality. These technologies are among the most efficient means of creating high-quality digital content.
Furniture retailers who use 3D product visualization and augmented reality on their websites have seen higher conversion rates yearly. The furniture retailer EQ3 saw an average increase of 36% in conversions and an 88% increase in average sales after implementing a 360-viewer on their product pages.
To achieve success, particularly in the furniture sector, it is crucial to showcase your products with greater precision on your website. Businesses that understand the value of a flawless product page experience are already reaping the benefits.
You can lay the groundwork for an engaging online shopping experience throughout the year by leveraging the power of 3D product visualization and augmented reality.
Display Unique Content
Use your social media marketing efforts to highlight the personalized shopping experience you provide to each customer, rare furniture pieces you sell, or a wide selection.
Highlight what distinguishes your store and why customers should choose you over others.
Share video testimonials or public reviews from loyal customers to highlight your customized shopping experience.
You could share photos of a beautifully crafted table and explain how you found it and added it to your collection.
Manufacturers such as La-Z-Boy and Ashley Furniture make these tools public. The images they generate can be compelling in helping a customer see a piece in different settings.
Make Proper Use Of High-Quality Visuals
Make sure that any photos or videos you post are of high quality. Display your merchandise in its best light. Grainy, pixelated pictures with poor lighting miss significant construction or upholstery details and incorrectly capture color. Low-quality photos, in the end, fail to attract buyers.
Consider your products from the customer’s point of view. What do they want to see when shopping for a bed, a desk, or a couch? Consider which angles best highlight a product. Find ways to convey the scale of a piece of furniture concerning other everyday household items.
It is helpful to share visuals of your furniture pieces so that people can see if an item will fit in a space. Conversely, social media users are interested in visualizing how furniture items appear in their living rooms.
On Instagram, the hashtag #home decor has nearly 70 million posts of home decor photos. Users of social media want images that will inspire them. Use that demand to your advantage by sharing beautiful, bright pictures and videos of your pieces.
Introduce Social Commerce
Social commerce, like e-commerce, will become mainstream shortly. Brands are beginning to invest in social commerce strategies, and brands must consider following social commerce trends in 2023 to reach the stage of good growth sooner.
Visual marketing is the most valuable marketing player. Brands must invest in influencer marketing, creator collaborations, and other activities to generate more UGC.
Social commerce essentially means allowing consumers to shop via social media. Every brand must follow an inevitable trend: staying updated, incorporating unique content, and utilizing all of the platform’s features.
Post Helpful Tips & Advice
Expand your furniture store’s social media marketing ideas to pretty pictures. You can also use your platform to guide your customers.
If you possess a versatile furniture article that can perform various functions, like a bookshelf or a side table. It would be helpful to spotlight its different utilities through an informative social media post.
These ideas could be shared in a photo carousel on Instagram, a series of tweets on Twitter, or a photo collage on Facebook. This type of content is both inspiring and beneficial to your audience.
Another practical approach would be to upload instructional videos demonstrating assembling a frequently purchased item or cleaning diverse furniture surfaces in your inventory.
Videos are an excellent format for these posts but can also be used as long-form content.
An effective marketing strategy is essential for every eCommerce business, especially furniture. You can create a brilliant marketing strategy on the back of 3D Product Visualization, high-quality visuals, social commerce, etc., particularly the ones we mentioned above.